I went hunting for a new granola bar at Shaws the other day and liked the sound of Kashi’s Roasted Almond Crunch bar. BUT when I looked at the nutrition label (see below), it said the bar had 6g of fat and 180 calories. When I want something to tide me over between breakfast and lunch, I’m not looking for so much fat and cals. And it seemed totally bizzare – when did Kashi bars get so high in fat?
When they doubled the serving size!! Apparently, the new bars are packaged 2 to a wrapper now. I think they did it so they could slap “4g of fiber” and “6g protein” on the front. I feel like it’s false advertising or something. I feel like they’re misleading the consumer because most people think of kashi as a healthy brand, but doubling up their bars and telling people to eat 2 (and get more fat and cals than they used to) so they can advertise the now bumped up fiber and protein content (which would have been a puny 2g fiber and 3g protein before) just seems wrong to me.
Because I’m a Libra (the zodiac scales), I gotta give the possible other side to this. Maybe Kashi did some consumer research and found that a) people were eating 2 bars anyway, and by packaging them the way they were being consumed, they made it easier for people, reduced plastic waste, and as a bonus could advertise the new high protein and fiber content. OR b) They wanted to go head-to-head with Nature Valley granola bars, a likely competitior owned by General Mills, who packages two bars in one wrapper.